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Event Program
The 7th Russian Conference on Trade Fairs
УTrade Fairs and Congresses: Digital Economy NetworkingФ and
the 10th International Forum of the Exhibition Industry У5pEXPO 2018Ф

6 - 7 June 2018, Expocentre Fairgrounds, Moscow

June, 6 Wednesday

Registration of participants in the 10th International Forum of the Exhibition Industry У5pEXPO 2018Ф and the 7th Russian Conference on Trade Fairs УTrade Fairs and Congresses: Digital Economy NetworkingФ

Opening ceremony of the 10th International Forum of the Exhibition Industry У5pEXPO 2018Ф

Tour around the exhibition

The 7th Russian Conference on Trade Fairs УTrade Fairs and Congresses: Digital Economy NetworkingФ

Plenary meeting

Moderated by Vladimir Dmitriev, Vice President of the Russian Chamber of Commerce and Industry

Welcome address of President of the Russian Chamber of Commerce and Industry Sergey Katyrin

Russian Trade Fairs: Key Trends and Prospects
Georgy Kalamanov, Deputy Minister of Industry and Trade of Russia

Trade Show Business: on the Threshold of Digital Transformation
Sergey Bednov, Chairman of the Committee on Exhibition, Trade Fair and Congress Activities of the Russian Chamber of Commerce and Industry, General Director of Expocentre AO

Trade Fairs as an Effective Tool to Promote Export
Andrey Slepnev, General Director of Russian Export Center AO

Modern Congress Infrastructure as a Key Factor to Develop the Industry
Vladimir Strashko, General Director of World Trade Center (Moscow)

Key Trends in the Development of Trade Fairs in Terms of Digitalization
Sergey Alexeev, President of the Russian Union of Exhibitions and Fairs, Vice President of ExpoForum International

Trade Fairs and Russian Regions. Best Practices of Roscongress Foundation
Alexander Stuglev, Director of Roscongress Foundation

Smart Platform as an Effective Tool of Digital Economy Networking
Sergey Voronkov, CEO of ExpoForum International

Attracting Major International Congresses to Regions
Alexey Kalachev, General Director of the Russian Convention Bureau

Digital Technology and Trade Fairs: Together or Instead
Kirill Kaem, Vice President of the Skolkovo Foundation, Executive Director of the Biomedical Technologies Cluster

EXPO 2025 in Russia. Prospects and Heritage
Azamat Tseboyev, Deputy General Director for Marketing and Communications at EXPO 2025 Bid Committee

Experience of the Vyatka Chamber of Commerce and Industry: Trade Fairs and Congresses for Development of Small and Medium-Size Businesses
Andrey Usenko, Vice President of the Vyatka Chamber of Commerce and Industry

Development of Trade Fairs in Yekaterinburg. Support of Trade Fairs Held Under the Patronage
Vladimir Bolikov, Deputy Head of the Yekaterinburg City Administration for Consumer Market and Services

Digital Transformation of Trade Fair Industry and Event Business
Sergey Plugotarenko, Director of the Russian Association for Electronic Communications (RAEC)

14:00Ц15:00

Break

The 7th Russian Conference on Trade Fairs УTrade Fairs and Congresses: Digital Economy NetworkingФ

15:00Ц16:15

Round table on Trade Fairs and Congresses and Business Tourism

16:15Ц16:30

Break

16:30Ц17:30

Round table on Safety of Trade Fairs and Congresses: Design, Construction and Operation

June, 7 Thursday

Conference on
NewExpoTech: New Technologies in the Trade Show Industry

09:30Ц09:45

Registration of conference participants

09:45Ц10:00

Welcome address of the conference organizers

Nikolay Karasev, Director of ExpoEffect Exhibition Consulting Agency

10:00Ц10:15

Modern LED Technologies in the Trade Show Industry

Sergey Biryukov, General Director of LED Screen Service

10:15Ц11:00

Brand Architecture of the Exhibition Product. Idea. Rate. Changes

Gleb Veselov, Event Director of iFinMedia

11:00Ц11:30

Man Is Meant to Fly! Move Routine Processes to a Cloud Nearby

Gleb Veselov, Event Director of iFinMedia

11:30Ц12:00

Break + Networking

12:00Ц12:30

Application of the SmartEvent System Using the Examples of 27 Trade Shows Held in 2017-2018

Amir Khafizov, founder of SmartEvent project

12:30Ц13:00

New Information Platform for Exhibitors and Visitors

Alexey Gnezdilov, Development Director of FlippingBook

13:00Ц13:30

EXPODAT Cases for b2b and b2c Trade Shows: Managed Attendance, Instant Identification, and Meeting Recording

Alexey Danshin, Director for Strategic Planning and Development of EXPODAT

13:30Ц14:30

Break + Networking

14:30Ц15:15

Breakthrough in the Analytics of Trade Show Visitors of 2018

Maksim Semenov, Artus

15:15Ц16:00

Use of Technologies to Meet the Needs of Exhibitors and Visitors: Exhibitor Catalogue for Organizers and SpacePlanner as a Smart Solution to Manage Building-Up

Sergey Mazur, Technical Manager of Protoplan
Ilya Labetsky, Key Accountant Manager of Protoplan

16:00Ц16:30

Break + Networking

16:30Ц17:00

Mobile Application as a Tool to Increase Revenue from Trade Shows

Pavel Tokarev, CEO of 2Meet

17:00Ц17:30

Cloud Solutions Change Life! EventBank: New Service for Organizers

Tatyana Mekhonoshina, Development Director of EventBank in Russia

17:30Ц18:00

Event of a New Format. Say Future Forum: from Idea to its Implementation

Nikolay Marichev, Executive Director of BIZON Exhibition Companies Group

5pEXPO Platform

11:00Ц11:30

VEST Special Design Group

The VEST Metallokonstruktor: Freedom to Designer and Assistance to Builder When Making Two-Storey Stands

11:45Ц12:15

LED Media Service

Modern LED Technologies

12:30Ц14:00

Brainstorming with ExpoForum

Economy of Transformations

14:15Ц14:45

LingTong (China)

Lingtong Exhibition System: Eco--Friendly Display System

15:00Ц16:00

EventBank

EventBank: Integrated Cloud Solution for Event Organizers, Industry Associations and Chambers of Commerce and Industry

OPINION Platform

11:00Ц11:30

EXPONET Portal

Why Do Visitors Attend Trade Shows?

12:00Ц13:30

Conference of the Russian Convention Bureau and Event LIVE, a business portal for event industry professionals

Event Gene in the DNA Territory: Product, Meaning, Value, Effectiveness

14:00Ц15:30

Master class of EGO Translating

Effective Participation in International Trade Shows Abroad: New Opportunities and Challenges

Registration